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Wednesday, February 10, 2010

Introducing Google Buzz for mobile: See buzz around you and tag posts with your location.

Today we announced Google Buzz, a new product that integrates with your Gmail inbox and makes it easy to start rich conversations about the things you find interesting. Google Buzz lets you share web links, photos, videos, and more with those who are important to you. Rather than simply creating a mobile version of Buzz, we decided to take advantage of the unique features of a mobile device - in particular, location. We go through many experiences when we're on the go, and while there are lots of ways to share these experiences with your friends or even the world, there isn't always an easy way to let your audience know where you are when you post. Your location brings valuable context to the information you share. For example, does "Delicious dinner!" mean you're at a great restaurant, or that you had a wonderful home-cooked meal? Your mobile phone, which is with you almost all the time, can help answer these questions.

Google Buzz for mobile allows you to post buzz and keep up with your friends when you're away from your computer. It also uses your location to identify places around you. You can select one of these places and attach it as location tag to your posts, or read what others have posted about the place.

There are several ways to use Google Buzz on your mobile phone:
* Buzz.google.com: This web app provides access to Buzz from your iPhone or Android phone's browser, allowing you to view and create buzz messages. It has two different views: 'Following' view shows buzz from the people you follow, just like Google Buzz in your Gmail; 'Nearby' view shows public buzz that has been tagged with a location near you, and might be from people you don't follow. From Nearby view, you can also select a specific place from the list of nearby places and view posts attached to that place.

* Buzz on Google Maps for mobile: The new Buzz layer allows you to see buzz near you or anywhere on the map. You can post public buzz directly from the layer, and even attach a photo from your phone. Also, try visiting a mobile Place Page to read recent comments or to post buzz about that place. You can access Place Pages from the web app as well, by tapping on the place name in any location-tagged post.

* Buzz Shortcut from Google.com: You will see the buzz icon in the top right corner of the google.com homepage. Just tap on the icon to trigger the posting box.

* Voice Shortcut: The voice shortcut, which is available in the quick search widget on Android and in Google Mobile App on iPhone, allows you to post buzz without typing anything. Just say 'post buzz,' followed by whatever you'd like to post.



When adding location to buzz posts, we focused on places, not just a lat/long location or an address. We wanted to make location information more useful both to your followers and to help others discover information about nearby places. If you don't want to include your location when you post buzz, it's easy to exclude your location and post without it. You also control whether your buzz posts will be public or private - by default or for individual posts. While anyone can access your public posts, private posts are viewable only by the people you choose to share them with.

With Buzz for mobile, we hope you can start interesting conversations about places and be more spontaneous when you are out and about. How many times have you missed a fun event, even though it was nearby? Or a better choice of dessert, just because you didn't know about it? How often have you wondered "Where are you?" when reading a text message from a friend? Now, you can use Buzz to learn that there is going to be a movie night at your favorite park, share with the world that there is an awesome ice cream place right around the corner, or tell your friends about that delicious homemade lasagna.

To start using Buzz for mobile, go to buzz.google.com from your phone's browser. It is currently available for Android and iPhone, but we're working to bring it to other platforms. The Buzz layer on Google Maps for mobile is available on Android, Windows Mobile, Symbian, and iPhone (as web maps). Learn more in our Help Center.

Update @4:40PM : For Android users, buzz.google.com and shortcuts are currently available only for phones with Android 2.0+ and we're working to support other versions soon. Google Maps for mobile with Buzz (Maps 4.0) is available in Android Market for phones with Android 1.6+.

Friday, February 5, 2010

The AdSense for Mobile Apps Team goes to Barcelona

This month is the annual Mobile World Congress in Barcelona, where the mobile industry gathers to present its latest innovations and the coolest new gadgets. As you may know, our CEO Eric Schmidt will be one of the keynote speakers this year, and we recently announced a special Android Developer Lab, as part of App Planet. In addition, I'm excited to let you know that the AdSense for Mobile Applications team will also be on the ground and answering questions. So if you're going too, keep an eye out for us!

AdSense for Mobile Applications
, which launched in beta last summer, allows you to place targeted text and image ads on your apps. The developer toolkit makes it easy to integrate the ads, and you can also filter out ads that you don't want to appear. We'll be hosting two informal sessions - February 16 at 9am and February 17 at 5:30pm - where you'll be able to talk to us face-to-face and ask any questions you may have. Space is limited to 25 people per session, so sign up soon if you'd like to attend.

See you in Barcelona!

posted by: Mike Schipper, AdSense for Mobile Apps team

Thursday, February 4, 2010

Bringing more administrative controls to Google Apps for mobile

Last September we announced Google Sync with push Gmail support and 2-way sync for calendar and contacts for iPhone, Nokia E series, and Windows Mobile devices.

Tomorrow we are taking the next step towards access from any location, on any device by launching new administrative controls that give these devices mobile access to Google Apps. Without having to deploy any additional software or manage enterprise mobile services, Google Apps Premier and Education customers will be able to manage their employees' mobile devices right from the Google Apps administration control panel.

These controls will enable new administrative policies for employees using iPhones, Windows Mobile devices, and Nokia E series phones including:
  • Remotely wipe all data from lost or stolen mobile devices
  • Lock idle devices after a period of inactivity
  • Require device passwords on each phone
  • Set minimum lengths for more secure passwords
  • Require passwords to include letters, numbers and punctuation



For more information on how businesses can take advantage of this new functionality, check out our post on the Enterprise blog.

Wednesday, February 3, 2010

Take your places and searches to go with Google Maps for mobile

If you often use both a computer and a mobile phone in your daily routine, it can seem like a hassle when they don't stay in sync. You might spend time on your computer looking for a great used bookstore, only to forget the name of the place when you are ready to get directions from your phone. Sure, you could print directions in advance, but we believe smartphones are "smart" because they save you time. That's why today we're making your phone a bit smarter with the introduction of personalized suggestions and synchronized starring in Google Maps for mobile on Android.

Personalized suggestions make it easy to find places you've previously searched for. For example, imagine you're on your computer and you come across the Place Page for Mario's Bohemian Cigar Store Cafe. After reading reviews, you decide to stop in for lunch. When you're ready to go and want to get directions, just open Google Maps on your phone, start typing "mar," and you'll quickly see a suggestion - saving you from re-typing a long query and making it easier and faster to be on your way.













In addition, starring is a great way to save places to access them later. So whether you're standing at Amoeba Music with your phone or making plans to go there on your computer, you can star it so it appears on the map next time you're on either device. When viewing place details, just press the star icon next to the place name; these starred places are automatically synchronized between desktop and mobile, and can be accessed from both the "More" menu on your phone and from the My Maps tab on your computer.













Starring and personalized suggestions both require you to be signed in with your Google account, and your Web History must be enabled in order to use personalized suggestions.With synchronized starring and personalized suggestions, we hope to make your life easier when taking places and searches between your computer and phone. Both features are available in Google Maps 3.4. On Nexus One phones, you'll get this version of Maps after you accept the over-the-air update that started today. For other Android devices, starring and personalized suggestions will soon be available by downloading Google Maps 3.4 from Android Market. Lastly, be sure to check out the newly added "night mode" in Navigation, which will automatically turn on for easier Navigation viewing at night.

Friday, January 29, 2010

Popular Images on Google Image Search for mobile

Google is always looking to make it easier for you to search and explore the web on your phone. We recently launched Near me now, which lets you explore what's around you from the Google home page, and a category browse feature on Local Search with categorized business listings. Today, we're happy to announce Popular Images which lets you browse and find interesting images.

This feature is accessible from Google Image Search on Android-powered devices and iPhones in the US. To try it out, go to www.google.com on your phone browser and click on "Images". Under the search box, you will see a few of the top images along with a link to "Browse Popular Images".

Clicking the link opens up a categorized list of image searches and corresponding images.

We have organized popular images across a few categories like Movies, Sports, Cars & Bikes, Music, and Cartoons. You can click on individual categories to see related images corresponding to what's popular on Google Image Search. The queries are automatically categorized with an algorithm that will continue to improve over time. One special category is Trends, which shows image queries from Google Trends that have especially high recent activity.

Give it a try and have fun exploring images.

New Click to Call Phone Numbers in Mobile Ads

Sometimes when you're searching for a local business on your mobile device, you're not looking for their website, but rather to connect by phone. After searching for a restaurant, you might want to call and make a reservation. Or, after searching for a video store, you might want to find out if they have the video you want. Calling the business is now easier thanks to a feature that allows advertisers to add a clickable local phone number to their mobile ads. If you're using an iPhone, Android, or other smartphone, you just click the number to call the business.
What's more, the ads and phone numbers you see are based on your location. So, if a store or restaurant has multiple locations, you'll be calling the nearest one, and not making reservations in some other city. You can use My Location to make sure you get search results that are tailored to your location.

Of course, if you're going to be in another city next week and you want to call ahead to make your reservation, include the city in your search query to get the most relevant results.

If you're an advertiser and would like to learn more about how to add a clickable phone number to your ads that appear on mobile devices, check out this post on the Inside AdWords blog for more details.