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Since our launch in August, we’ve been hard at work to bring more great content to Google Catalogs. Today we're excited to announce that we’ve doubled our collection of catalogs to include more than 100 brands and 300 individual issues from the catalogs you love, like Williams-Sonoma, Sephora and Nordstrom.

Thanks to our ever-growing list of partners, we’ve expanded the app to include six new catalog categories for you to shop. Love gadgets or the great outdoors? Looking for that perfect holiday treat to send to a friend? Well, look no further than our newly launched catalogs and categories:

• Gourmet: Dean & Deluca, Mrs. Fields, Wolferman’s, Harry & David, The Swiss Colony, La Tienda, Lobster Gram, Cushman’s, GiftTree, King Arthur Flour and Fairytale Brownies


• Intimates & Loungewear: Bare Necessities, Fredericks of Hollywood, Spanx and Hanes


• Athletic & Sports: Nike, Athleta, Gaiam, Champion and Tennis Express


• Outdoor Adventure: REI, Moosejaw, Patagonia, Merrell, Eddie Bauer Outdoor, Sierra Trading Post and L.L. Bean Outdoor Gear


• Gadgets: Sharper Image, ThinkGeek and SkyMall


• Toys: One Step Ahead, Right Start, The Land of Nod, Sears and Kmart

Google Catalogs lets you create a collage of your favorite items from across many catalogs. You can even share your collages with friends and family - a visual way to show them what’s on your list this holiday season!

We’ve also added a number of great brands to our existing categories, including: Barneys, Tory Burch and Trina Turk (Fashion & Apparel); BeautyBar (Beauty); Blu Dot, FLOR, and Ballard Designs (Home); Hanna Andersson, CWDkids, and Serena & Lily (Kids); and Garnet Hill, Uncommon Goods, and Wine Enthusiast (Gifts).

In the mood to kick off your holiday shopping? Visit the App Store to download the free Google Catalogs app for iPad.

Posted by Abigail Holtz, Business Product Manager, Google Catalogs Team