Calling all Carriers -- Introducing AdSense for mobile search

In September 2007, we launched Adsense for mobile content so that publishers could join our mobile content network and monetize their sites with Google text ads.

Today, we're happy to announce a new AdSense product for both mobile network operators and mobile website owners across the globe. AdSense for mobile search is a quick and easy way for carriers and mobile publishers to embed a Google search box on their mobile portals and web sites. Whether they are day-dreaming of Hawaii or trying to find the perfect Valentine's day gift, mobile phone users will get instant access to Google search including comprehensive web search, local, image, and news results -- all formatted for their phones. Mobile operators and website owners share in the ad revenue generated by searches originating from their sites.

AdSense for mobile search is a Google-hosted solution, which means users will experience the same speed, reliability, and innovation that they've come to expect from Google. And even though the results pages are served by Google, the pages can be cobranded with publishers' logos and linked back to their sites. See the mock-up on the left.

If you're interested in beta-testing AdSense for mobile search, please fill out this form. And if you are coming to Barcelona next week for the Mobile World Congress, make sure to fill out the form by Friday, February 13. We are inviting a limited number of carriers and publishers for a private information session about AdSense for mobile search and would love to meet you. Note that filling out the form does not guarantee participation in the program.


Posted by Yury Pinsky, Product Manager, Google mobile team

Google Sync Beta for iPhone, WinMo and SyncML Phones

One of the hardest parts about switching phones is getting your address book and calendar to your new device. We're making that process a little easier by releasing a beta version of Google Sync for the iPhone and Windows Mobile phones as well as a contacts-only version for phones that support SyncML.

For iPhone and Windows Mobile devices, Google Sync allows you to get your Gmail Contacts and Google Calendar events to your phone. Once you set up Sync on your phone, it will automatically begin synchronizing your address book and calendar in the background, over-the-air, so you can attend to other tasks. Sync uses push technology so any changes or additions to your calendar or contacts are reflected on your device in minutes. The connection is always on so you don't have to manually sync your phone after Sync has been set up. This means that when your colleague changes the time of the TPS report cover sheets meeting, you'll know about it right away.

Since Sync is a two-way service, you can make changes on your phone or in your Google Account. Your calendar and contacts are always up-to-date, no matter where you are or what you're doing. Also, since your data is automatically backed up to your Google Account, it's securely stored even if you lose your phone.

For devices that support the open SyncML protocol, Google Sync will allow for two-way contacts synchronization. If you're a BlackBerry user, a version of Google Sync is already available.



Following the Google credo to launch early and iterate, we're introducing Sync in beta. We encourage you to visit our Help Center to review device specific instructions and known issues. Also, please keep in mind that Google Sync may remove all existing contacts and calendar events from your phone, so make sure to back up any important data before you set it up. You can find more information on backing up in the Help Center.

To try Sync out, visit m.google.com/sync

Posted by Bryan Mawhinney, Software Engineer, Google Mobile

Google Book Search for iPhone and Android

Over 1.5 million public domain books in the US (and over half a million outside the US) are now available for perusing on iPhone and Android devices. Just go to books.google.com/m in your mobile browser. You can search for a title, author, or subject. Or you can browse the list of "Featured books" and various categories like business and economics, the classics, science and math, travel, and more. Once you've picked out a book or two, you can easily get back to your selections by clicking on the "Recently viewed books" under the "My books" section.

Read more about the launch and Optical Character Recognition from the Book Search team on the Inside Google Book Search blog.

  

Posted by Lawrence Chang, Product Marketing Manager, Google mobile team

Locate your friends in real time with Google Latitude

Way back in November 2007, we location-enabled all of our Google Maps for mobile clients to bring location awareness to the masses and improve the local search experience. Using My Location, millions of you have been able to easily find yourselves on a map at the touch of a button. But what about finding other people? Lots of you have been requesting to see where your friends are on a map, too. Well now you can with Google Latitude.

Latitude is a new feature of Google Maps for mobile, as well as an iGoogle gadget, that allows you to share your location with your friends and to see their approximate locations, if they choose to share them with you. You can use your Google account to sign in and easily invite friends to Latitude from your existing list of contacts or by entering their email addresses. Google Talk is integrated with Latitude, so you and your friends can update your status messages and profile photos on the go and see what everyone is up to. You can also call, SMS, IM, or email each other within the app. Check out the video below to see Latitude in action.

We've gone to great lengths to put this on as many smartphone devices as possible from day one so that most of the people you know will be able to use Latitude right away. There are two primary ways to use Latitude right now:

1. On your mobile phone: visit google.com/latitude from your phone's mobile browser to download Google Maps for mobile with Latitude. We currently support most of the popular smartphone platforms: Android, Blackberry, Symbian S60, and Windows Mobile, and we are hoping to see Latitude on the iPhone soon. It will be available through Google Mobile App, and you'll just need to download or update the app from the App store to find Latitude in the Apps tab.
2. On your computer: go to http://google.com/latitude from your browser and add the Latitude gadget to your iGoogle homepage. What's neat is that if you've installed Google Gears or if you're using Google Chrome, you can choose to automatically share your location from your laptop or desktop computer -- no smartphone required!

Latitude gives you control over how much or little location information you want to share, and with whom. And of course Latitude is 100% opt-in. Learn more about using Latitude and its privacy features in our Help Center or check out our privacy video.

Oh, and I almost forgot to mention - it is available in 27 countries and 42 languages. See in which part of the world your friends are now!

Posted by Charles Mendis, Software Engineer, Google mobile team

Search with your voice on Android

Don't want to type a long query, like "U.S. economic stimulus plan", on your T-Mobile G1? Just say it. Or, perhaps you'd like to browse the web without sliding out the keyboard? Well now you can. For those of you with a G1 in the US, the next time you get an Android update (which will gradually roll out starting this week), you'll be able to start searching -- and surfing -- with your voice. And you can use the feature quickly and easily because it's integrated in the Android browser and the home screen search widget.

You can start searching by voice with just the touch of a button. On the home screen search widget, look for the microphone button right next to the search box and the search button. Press that button, wait for the "Speak now" prompt, and then say your query. You'll soon see search results formatted for the Android browser.

Also, whenever you're in the Android browser, just press the "Menu" button and tap "Search". You'll see the same microphone button there too.

This makes doing successive voice-triggered searches -- and mobile web surfing -- easy and fast. Try speaking your favorite web sites, then tapping on the top search results to get to them.

Note that you can use the "Voice Dialer" app, which you can find on the main app menu, to search for your contacts with your voice to make a call. Or, simply long-press the green call button and follow the prompts on the splash screen.

Finally, if your speech is not interpreted correctly, try tapping the down arrow to the right of the search box and you'll see a drop down list of other suggested queries. Look for your query there. In the meantime, we're constantly working to improve our algorithms, so stay tuned for future improvements.

Posted by Jeff Hamilton, Software Engineer, Android team

Tasks now available for your phone

A couple months ago, Tasks launched in Gmail Labs. Tasks lets you easily create and manage to-do lists right in Gmail. Now, you can access and manage your task lists from your phone, too. Just go to gmail.com/tasks in your mobile browser and log in. If you have a Google Apps account, you can go to mail.google.com/tasks/a/your-domain, replacing your-domain with your actual domain name.

On most phones, you can view tasks, add tasks, and mark them as completed. The changes are automatically reflected in Gmail. If you have an iPhone or an Android-powered device, you can also add, edit, and delete entire lists as well.

Tasks for mobile is currently available in English (like the rest of Gmail Labs). Read more on the Gmail blog and check out the video below.



Posted by Lawrence Chang, Product Marketing Manager, Google mobile team